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Sheri L Koetting
Let’s Speak

Sheri L Koetting

Founder, Brand Strategist, and Creative Director of the NYC‑based design firm MSLK

Let’s Speak
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Speaking

Upcoming Talks

I have prepared a presentation on “Packaging for the Omni-Channel Consumer” outlining how to evaluate packaging designs considering the needs of all of today’s media.

Please inquire if you’d like me to present at an upcoming event!

Let’s Speak

Prior Speaking Events

2024

  • Forming Emotional Connections with Prospects via Packaging Design

    LuxePack NYMay 8/9, 2024New York

  • Leveraging Emotional Motivators in Branding and Packaging

    LuxePack LA / MakeUp in LAFebruary 14, 2024Los Angeles

  • Increasing Conversion with 1st-time Buyers via E-commerce and Digital Marketing

    GCI MagazineJanuary 18, 2024Webinar

2023

  • Three Pillars of Increasing Conversion with First-Time Buyers

    GCI MagazineSeptember 30, 2023Webinar

  • Converting Sales with a Luxury Buyer

    LuxePack NYMay 11, 2023New York

  • Unearthing Brand White Space for Packaging and Ecommerce

    LuxePack LA / MakeUp in LAFebruary 17, 2023Los Angeles

2021

  • Small Business Advisory Group – Holiday Marketing

    Cosmetic Executive WomenNovember 17, 2021Webinar

  • Navigating Beauty

    GCI/Beauty AccelerateOctober 20, 2021Webinar

  • Small Business Advisory Group

    Cosmetic Executive WomenMarch 15, 2021Webinar

2020

  • The World After: A Beauty Renaissance

    GCI/Beauty AccelerateNovember 17, 2020Webinar

  • Designing Packaging for an Omni-Channel World

    Beauty UnfilteredNovember 11, 2020Webinar

  • Helping Beauty Companies Find Their Voice in Today’s Crowded Marketplace Through Branding! Episode 39

    Beauty Business InfoOctober 2020Webinar

  • How to Reinvent Beauty and Wellness Brands for this New Marketing Environment

    Qualitative Research Consultants AssociationJune 10, 2020Webinar

  • 9 COVID-19 Marketing Efforts for Your Brand

    GCI MagazineMay 11, 2020Webinar

  • Brand Building Opportunities in a New Reality

    Access Beauty InsidersMay 7, 2020Webinar

2019

  • Digital and Beauty Connected

    MakeUp in NYSeptember 12, 2019NYC

  • Packaging for the Omni-Channel Consumer

    IndieBeautyExpoAugust 22, 2019NYC

  • Accessibility — The New Beauty Frontier

    LuxePack New YorkMay 15-16, 2019NYC

2018

  • Designing Packaging for Omni-Channel Beauty Consumers

    Beauty x Omni-Channel Global Cosmetic Industries Online SummitOctober 24, 2018

  • Designing Packaging for Omni-Channel Beauty Consumers

    NYSCC 39th Annual Suppliers’ DayMay 15, 2018New York, NY

  • How to Make a Statement Packaging Piece: The Power of Iconic Packaging

    Luxe Pack Los AngelesFebruary 8, 2018Santa Monica, CA

2017

  • The Importance of Social Media in Beauty

    Yanbal Annual Board of Directors MeetingOctober 2017Madrid, Spain

  • Package Design in a Digital World

    CosmoProfJuly 2017Las Vegas

  • Luxury Packaging by Design

    Luxe PackMay 10, 2017NYC

  • Luxury Packaging with a Conscious; the Ingredients for Success

    Luxe PackMay 10, 2017NYC

  • Initiating a Project and Onboarding a New Client

    Evolve SymposiumMarch 24, 2017NYC

2016

  • Effectively Using Packaging to Tell the Right Brand Story

    EastPack: Packaging Design for Health & BeautyJune 15, 2016NYC

  • How To Stand Out in a Competitive Marketplace

    Beauty Entrepreneur SummitMay 18, 2016

  • Customizing Stock Packaging to Create a Luxury Experience

    Luxe PackMay 11, 2016NYC

  • Collaborating with In-house Teams

    Spark Design ProfessionalsMarch 22, 2016NYCInterview with Paula Scher

  • Packaging Design for Aesthetic and Functional Appeal

    WestPack: Packaging Design for Health & BeautyFebruary 2016Anaheim, CA

  • Effectively Using Packaging to Tell the Right Brand Story

    WestPack: Packaging Design for Health & BeautyFebruary 2016Anaheim, CA

2015

  • Strategies for Managing a Low Budget Assignment

    Evolve Symposium 3.0October 2015NYCCo-presenter

  • Managing a Business and Answering Client’s ‘I Need it Now’ Mentality

    Evolve Symposium 3.0October 2015NYCCo-presenter

  • Strategic Partnerships and Scaling Your Business

    Evolve Symposium 3.0October 2015NYCCo-presenter

  • Evolving Your Business in a Changing Business Environment

    Evolve Symposium 3.0October 2015NYCCo-presenter

  • Tools to Strategically Position Your Brand

    SXSW V2VJuly 2015Las Vegas

  • Packaging Systems That Are Easy to Use and Attractive to Buy

    HBA ConferenceJune 2015NYC

  • Developing a Signature Package Design

    HBA ConferenceJune 2015NYC

  • Business Models: Sustainable Organizational and Staffing Structures

    Evolve Symposium 1.0March 2013, 2014, 2015NYCCo-presenter

  • New Development and Positioning: Tools, Techniques, and Strategies

    Evolve Symposium 1.0March 2013, 2014, 2015NYCCo-presenter

  • Qualifying Clients: Objective Ways to Determine Worthy New Business Leads

    Evolve Symposium 1.0March 2013, 2014, 2015NYCCo-presenter

2014

  • Research and Strategy: Methodologies and Practices

    Evolve Symposium 2.0September 2014NYCCo-presenter

  • Operational and Financial Metrics

    Evolve Symposium 2.0September 2014NYCCo-presenter

  • Strategies to Build Your Brand

    HBA ConferenceJune 2014NYC

2013

  • The Design Studio of 2013

    Spark Design ProfessionalsNovember 2013NYC

  • Alternative Compensation for Design

    Spark Design ProfessionalsOctober 2013NYC

  • How to Structure Strategic Partnerships

    Spark Design ProfessionalsAugust 2013NYC

  • Strategies to Revitalizing Your Brand as You Grow

    HBA ConferenceJune 2013NYC

  • Moderated interview with designer Peter Buchanan Smith of Best Made Company

    NYCXDESIGN WeekMay 15, 2013NYC

  • Selling Strategy for Design Firms – A conversation with Debbie Millman

    Spark Design ProfessionalsFebruary 2013NYC

2012

  • Design Rebels Unite

    The Design Activist’s Handbook book launchNovember 2012NYC

  • Beauty of Strategy Outline

    HBA ConferenceJune 2012NYC

2011

  • The Price is Right Pricing Workshop

    Spark Design ProfessionalsOctober 2011NYC

  • Customer-centric Social Media For Fashion + Beauty

    July 2011Webinar

  • Social Shopping — Everything is Better with Friends

    HBA ConferenceJune 2011NYC

  • Social Media Trends

    Fashion News WorkshopApril 2011

2010

  • Marketing Inspiration: Top Trends In Social Media

    SymriseNovember 2010

  • Intellectual Property Best Practices

    Spark Design ProfessionalsOctober 2010NYC

  • Moderated interview with Julia Vakser and Deroy Peraza of Hyperakt

    Spark Design ProfessionalsSeptember 2010NYC

  • Moderated interview with author Warren Berger on his book “Glimmer: How Design Can Transform Your Life and Maybe Even the World”

    Spark Design ProfessionalsJuly 2010NYC

  • Unique Brand Positioning and Pattern Recognition

    HBA ConferenceJune 2010NYC

  • Content Strategies for Social Media

    HBA ConferenceJune 2010NYC

  • Design and Environmental Activism

    Johnson & JohnsonMay 2010

  • 9 Steps to Creating a Website

    Direction by IndigoApril 2010

  • Moderator of “How to Lead Clients Towards Being Green” Panel included Don Carli, Cheryl Heller, Hugh Hough

    AIGA EventApril 2010

  • Creating A Social Media Strategy With Measurable ROI

    The Fashion Group International and The Canadian Consulate GeneralFebruary 2010NYC

  • Moderated interview with Agnieszka Gasparska of Kiss Me I’m Polish

    Spark Design ProfessionalsFebruary 2010NYC

  • Moderated panel “How do you Get Inspired?”

    Spark Design ProfessionalsJanuary 2010NYC

2009

  • Marketing Inspiration: Top Trends In Social Media

    October 2009Webinar

  • Innovative Marketing

    Direction by IndigoAugust 2009

  • Positioning Your Brand As An Affordable Luxury

    May 2009Webinar

  • Disruptive Marketing

    Fashion Institute of TechnologyMarch 2009

  • Women in Business – How We Do It

    Queens Economic Development CorporationMarch 2009

2008

  • Importance of Web Design On Your Marketability

    American Society of Media ProfessionalsOctober 2008NYC

  • Innovative Web Trends

    Fashion News WorkshopSeptember 2008

Writing

Sheri is a frequent contributor to industry publications, covering design and brand strategy. Below is a sample of her work.

All writing

About

Sheri L Koetting is the Founder, Brand Strategist, and Creative Director of the NYC‑based design firm MSLK where she merges innovative strategies with sophisticated design.

Sheri has developed a proven method for transforming subjective ideas into objective solutions while focusing on the target audience’s perspective. Today, this practice has become part of an industry-standard that MSLK has employed for clients such as Wigwam Mills, Chanel, Ralph Lauren, Sean John, Tumi, and L’Oreal.

Sheri is an artist, designer, and industry curator, writing frequently for various beauty industry publications about design’s impact on business. In 2002 she co-founded Spark Design Professionals, an active non-profit group of design business owners. She is also a co-founder and key moderator of Evolve Symposium, an intensive two-day, bi-annual event hosting design principals from around the country who want to learn vital business practices and advanced strategies.

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What People Are Saying

Cosmoprof North America prides itself on offering a diverse conference program and proactively seeks out qualified speakers. In 2017, the show expanded its focus on suppliers and reached out to Sheri to provide its packaging exhibitors and attendees valuable design insight. She was a pleasure to work with throughout and gave a stellar presentation to a sold-out room.

Simona Georgescu Marketing Public Relations Executive, Cosmoprof North America

Thank you for attending our Inaugural Franchise Conference and delivering such a powerful presentation. The research project results themselves were impressive but your delivery was also exceptional; you were so prepared, professional, and engaging! The feedback has been extremely positive. We look forward to working together on more projects to come.

Heather Elrod Chief Operating Officer, Amazing Lash Studio

Sheri consistently brings value to our conference as a speaker. Her thoughtful presentation of content is always timely and relevant to our industry needs. In fact, her keynote was the second most attended session at our 2017 event.

Linda Villalobos Marketing Manager, LuxePack

Sheri brought her depth and breadth of experience to the Westchester Digital Summit. She was engaging, compelling and energized the crowd. What a dynamic speaker! Thank you Sheri… can’t wait for next year!

Christopher Dessi CEO of Silverback Social

Quality, precision, and efficiency are just a few words to describe our experience hiring Sheri to give a keynote presentation at the annual board meeting for Yanbal. We were more than impressed with Sheri’s quality of work, attention to detail, and industry know-how. She understood our objectives, incorporated all of our requests, and did so with a very tight schedule. Sheri was an absolute pleasure to work with and we look forward to having more opportunities to work with her again!

Marc Blaison Executive Vice President, Cosmo International Fragrances

As the Events Chair of Spark, an organization for design business owners in NYC, I have worked with fellow board member Sheri L Koetting for over three years. To say that Sheri is an asset to the organization is a grave understatement. Her fresh ideas and attention to detail help keep our organization on track.

Over the years, Sheri has moderated numerous events for Spark. Whether it’s a panel of experts or one guest speaker, Sheri always maintains control of the event with poise and eloquence. She paces the event thoughtfully so that all speakers have their say, while artfully keeping everyone on topic. She is always able to extract from the speakers valuable information that’s relevant to our members—contributing to the success of the organization overall. We are lucky to have her!

Laura Berkowitz Gilbert Principal at Boomerang Studio

As a board member of Spark Design Professionals, I have had the pleasure of working with Sheri on producing design business-related events for years together. Sheri has been especially critical to the success of the Spark organization as her role as an experienced moderator and guest speaker for the organization on a variety of design business topics. Sheri knows how to facilitate discussions, drive the conversation to different areas, and provide additional value with her own studio’s experiences. I would highly recommend Sheri for any speaking engagement on design or design business matters.

Larissa Montecuollo Partner / Creative Director at Trillion

Evolve Symposium is a rare opportunity to learn and exchange best business practices, guided by two insightful individuals. Not only is it a great place to engage with like-minded design professionals but more so build professional relationships for future collaborations.

Julie Kremkus Principal S T U D I O J A S

Looking back, I’m not sure I’ve ever had such a productive conference experience. Considering the price, that’s a huge win. I’ve spent the last couple of weeks talking about it, and I’m excited to see things shifting already. Just my success in using case studies in two new business meetings in the past week has been amazing.

Sean Wilkinson Principal Might and Main

Sheri and Marc led an awesome branding workshop at V2V 2015. Looking forward to more!

The Shame Lady SXSW V2V

Great Netwalking with you at SXSW V2V! You have my vote for beneficial content on branding.

Jessica SXSW V2V

Sheri and her partner let a great workshop at SXSWV2V this year and I would love to attend another event led by her!

Kara SXSW V2V

Contact

Get in touch with Sheri

Learn more about Sheri and the projects she has worked on at MSLK.COM.

Phone

(718) 545-0075

Email

sheri@mslk.com

MSLK Design

23-23 33rd Road,
Long Island City,
NY, 11106